The Eiffel Tower, the Sydney Opera House, Hollywood Boulevard, and the Roman Colosseum; These tourist attractions are packed with crowds of tourists year-round, visiting to take a picture and say they’ve visited with more intention behind a stop at these famous landmarks than a cute photo for Instagram. After the pandemic, the crowds have reemerged in famous cities across the world as almost every country has lifted travel restrictions and opened their borders, which brought the much-appreciated economic influx of tourism. Tourism, however, is a double-edged sword for many destinations, and balancing over-tourism and sustainability is becoming increasingly talked about in the travel industry. Not only are governments and private companies shifting their focus, but travelers globally have begun to question what they want out of a travel experience; that shift has become especially evident in post-pandemic travels. Words and phrases like “sustainable tourism,” “ecotourism,” “slow travel,” and more have begun to define the lens through which travelers enjoy the destinations they visit. Rather than choosing to join crowded tour groups hopping from one landmark to the next, although this option certainly still exists and remains popular, many tourists are leaning towards small-group and self-guided travel that allows for a slower pace of exploration where the culture, history, and people of a place are emphasized.
Many destinations are encouraging a balance by still drawing tourists to their cities and countries but asking them to consider certain experiences, activities, and destinations on their trips. For more nature-focused destinations, this includes promoting other hiking trails and outdoor activities away from the crowds, discouraging single-use plastics to eliminate harmful waste and pollutants affecting the environment in many popular destinations, and emphasizing indigenous peoples and their role in maintaining the local ecosystems. Australia, for example, has made particular strides in its efforts of empowering Aboriginal Australians through inclusivity in the tourism industry. In bucket list destinations like Uluru, a large sandstone rock, in the Outback and the Great Barrier Reef, Aboriginal tour guides, museums, and experiences allow tourists to not only check these destinations off a bucket list but to really experience the people, culture, and history that create the multifaceted and often overlooked sides of a place. Costa Rica employs strategies to maintain the sustainability of their tourism industry in a similar way, with a fourth of the country designated as federally protected natural areas. As one of the most biodiverse countries in the world and an extremely popular destination for American tourists, Costa Rica is an example of how a destination integrates traditions and nature into crowds of curious travelers and their experiences.
While some countries and cities like Costa Rica and Australia are taking more dramatic steps towards improving equality and sustainability in tourism, many tourists are taking steps on their own to make destinations more sustainable and culturally diverse. Media outlets such as New York Times Travel make specific emphasis on the opportunities to explore cultural diversity and natural beauty around the United States. These outlets provide information to tourists on exploring culturally diverse neighborhoods and emphasizing interest in minority cultures around the United States, whose locally-owned shops and restaurants flourish with the support of tourists. Many tourists have taken a particular interest in walking and using public transportation where possible to slow down and really enjoy every step of the journey. By slowing down, especially in destinations around the United States, a tourist can learn a lot more about the people and beauty of a place. New York City is more than just the Empire State Building and fancy shopping in SoHo, and Los Angeles is more than just Hollywood and Malibu. These cities have flourishing communities of creatives from diverse backgrounds willing and excited to share their lives and experiences with those willing to listen. So next time you take a trip, consider a walking tour in a diverse neighborhood or taking a hike on the path less traveled, as said by Robert Frost, “And that has made all the difference”