As the COVID-19 pandemic is coming to an end, prominent artists are feeling safe to begin touring again. The return can be summarized as Janet Jackson’s Tour’s name, Together Again Tour, highlighting the return to it being safe to be together and enjoy music.
Of course, music festivals are back too. The most prominent is Coachella, taking place in April in California. Headlining the show will be Bad Bunny, BLACKPINK, and Frank Ocean. Along with Coachella are Lollapalooza, Glastonbury, Something in the Water, M3F, Rolling Loud, and more locally, Dreamville in Raleigh. Dreamville features Lil Durk and Usher, but more importantly, Drake and J.Cole.
With all of the tours and festivals happening, a Charlotte local may be wondering why we don’t get to host these festivals? Or at least, get stop on the tour? Charlotte is the 15th largest city population-wise but often gets skipped over in favor of Greensboro, Raleigh, or Durham. This is due to artists like Justin Bieber having to sign contracts stating they can only perform at certain venues owned by certain companies, which Greensboro has, and Charlotte doesn’t. Raleigh is our state capital, so it’s obvious why artists go there, but Durham is favored for its proximity to colleges such as UNC and Duke.
The infamous Ticketmaster has a monopoly on the concert and festival ticket market, making it hard to find competitive prices and the tickets themselves. The demand for the tickets has increased exponentially, with NBC reporting that concert attendance was up 24% and the total amount of money people have dropped on the tickets in 2023 alone comes out to 7 billion. The Pittsburgh Magazine found that since 1993, ticket prices have quadrupled. Fans are having to resort to the presale, which is only accessible to a select group of people, and the unlucky few who don’t get tickets turn to resellers who sell the tickets for double the amount.
Taylor Swift’s Era’s Tour, which was surrounded by the Ticketmaster controversy, has just begun. Glendale, where Swift opened the tour, was renamed Swift City, Arizona for the weekend. SZA’s US tour just ended, bringing out Phoebe Bridgers and Lizzo in LA, featuring her new album ‘SOS’. Beyoncé’s Renaissance Tour stops in Charlotte on August 9th, the cheapest tickets going for 200 dollars, so start saving up! Country names coming to Charlotte include Carrie Underwood, Reba McEntire, Luke Combs, and Luke Bryan. Snoop Dogg, Lil Wayne, and Vanilla Ice are also gracing CLT with their presence at the Fillmore, with tickets offered right now. Older names such as Madonna and Red Hot Chili Peppers are coming in October as well. Local K-Pop fans are ecstatic for TXT, a K-Pop group that has never come to Charlotte, will be making an appearance on May 6th. Pop names such as Charlie Puth, Ed Sheeran, Big Time Rush, and Pink are visiting Charlotte as well.
One of the best parts about concerts is the rituals involved to include the fans. Merch from your favorite artist is always offered at the venue, which could be expensive but worth it in the end. Dressing up in theme for the concert is a ritual for most fans, some go out of their way to even handcraft them. Sometimes the fans exchange concert memorabilia, like friendship bracelets or keychains. Most artists have fan rituals, like screaming certain lyrics or adding words to parts of the song. There are even exciting moments when the artist might choose someone to come up on stage with them and even sing a little part of their song, which Big Time Rush is known for during their hit song Worldwide.
2023 is shaping up to be a great year for music. The concert and festival energy is returning, and fans are all for it. Hopefully, more music lovers can continue to gather in their favorite places and listen to music together once more.