Now more than ever, cookies are the popular choice of dessert. Specifically due to the just four year old franchise: Crumbl Cookies. Whether it’s the pink packaged boxes, mouth-watering ingredients, or the mysterious lack of an “e” on the end of the name, Crumbl Cookies has advanced itself quite quickly into society.
Jason Mcgowan (CEO) and his cousin Sawyer co-founded the cookie spot in 2017. According to The Silicon Review, both Jason and Sawyer were actually more experienced in the technology and business fields than they were in cooking and baking. They both just had a love for cookies, brought culinary experts to help them out, and Crumbl was born! Jason and Sawyer decided to make Crumbl Cookies a technology-based place, where customers order on iPads, look at flat-screen menus, orders are processed through computerized or touch screen visuals, and cookies are baked and brought out in efficient ways. The co-founders are very big on customer feedback and offer in store and online experience ratings. They advertise through social media on various platforms such as Twitter, Instagram, Facebook, and Tik Tok. After their first store-front opened in Logan, UT, many customers loved the crumbly cookies so much that they showed them off all over social media, causing lines to get bigger and demands to get higher. Jason and Sawyer then opened up more store-fronts and started hiring professional videographers to take in-depth commercial-style videos of each cookie for the goal of continuous business.
Their tactics clearly paid off as Crumbl Cookies now has over 100 locations operating in 17 states throughout the United States. An app and website exists, along with merchandise and home delivery options. Their Instagram has a whopping 1.2 million followers as of September 2021, and they have traditionalized putting out four new flavors each week. The company has been endorsed through social media simply by fans who love to drive there with their friends and family, try the weekly flavors, and give their review. Posting Tik Toks or Snapchat stories of “Crumbl Reviews” teens unknowingly advertise the cookie company to many, helping Jason and Sawyer increase their profit. The cookies have been described as “soft and crumbly,” hence the name Crumbl. Some creative and popular flavors include: Chocolate Oreo, Circus Animal, Classic Chilled Sugar, Sherbet, German Chocolate, Neapolitan, and Lucky Charms. The treats are 6-ounces each, and some can be chilled, solid, and soft, while others can be warm, melty, and crumbly. Milk Chocolate Chip, for example, is warmed, and Sherbet and Classic Chilled Sugar are chilled. Single boxes or individual cookies cost $3.48, a 4-pack box costs $11.18, and a 12-pack party box costs $28.68. To satisfy smaller cravings, mini cookies in every weekly flavare available in smaller boxes for $2 each. Additionally, bottled waters and packaged milks are sold to add a little something to the cookie-consumption experience. Some say these prices are on the expensive side, but most customers say it’s worth it and sharing cookies and boxes with friends splits the cost. Crumbl Cookies also has a rewards program called “Crumbl Cash” where one earns one point for every dollar they spend and can accumulate up to one hundred points to get $10 for free to spend at Crumbl. The cookies are well-packaged and hand-decorated, with many employees working at store-fronts so the lines usually aren’t that long. Not to mention, their facilities have high sanitation ratings.
Crumbl Cookies has really been the latest craze and face of all things Instagrammable desserts. From the looks of it, more and more locations will be opened and along with more and more flavors produced. Take a little adventure to the nearest storefront and try the weekly flavors!